What's in a Name?
I’ve had the opportunity to work with brands that have undergone name changes, packaging changes or both, and often, those changes have so confused consumers that no amount of touting the brands quality, effectiveness or beauty has cut through the clutter.
Email: An Effective Way to "Blast" Ahead of the Competition
In today’s world, having an email address is basically synonymous with having a home address or home phone number.
TV Campaigns Getting Real
In the age of smart phones and social media, people have become producers in their own story.
Drugstore Chains: One Stop Shop for Groceries and Health Care
The major national drugstore chains, such as CVS and Rite Aid, and regional chains, such as Duane Reade, offer products and services ranging from basic groceries and beauty aids to greeting cards and photo processing.